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When social signals started being used by search engines such as Google and Bing for ranking popularity of websites, one common question was heard throughout the blogosphere, “How do I keep track of the online popularity of my website?”
Now, a concrete answer has arrived at that question, in the form of the product known as Social Metrics Pro. The best part of using Social Metrics Pro is its simplicity. This is what makes it possible for even the most amateur online marketer to use this tool and harness its potential to gauge the online popularity of their website.
Social Metrics Pro is driven by a dashboard that keeps track of the social status of the content on the website. The dashboard is simplified with a system of color coding. Different colors indicate the relative popularity of the posts.
Reds indicate posts that are performing poorly on the social networks, while greens indicate posts that are performing well on the social networks. As the poor performing posts are worked upon, the reds turn into greens, which is a direct measure of the improvement of the social signals of the website.
Social Metrics Pro also allows the optimizer to directly transfer the output into a Microsoft Excel file. This can be used to further analyze the performance of the website. These files are viewable on all spreadsheet processors. The best part of Social Metrics Pro is that it is available as a plugin. Once installed, it sits pretty on the taskbar of the browser, until it is called upon to perform its analysis.
The plugin works for any blog that has been created on WordPress, upwards of WordPress 3.2 version. Its access is also available through the admin dashboard of WordPress as well.
There are small features that help the newbie optimizer immensely. For instance, the webmaster can choose to refresh their data. The frequency can be preset, which helps to give an updated version of the social networking status of the blog at any required time. The plugin begins performing as soon as it has been downloaded and installed.
Once installed, the plugin keeps on updating itself. There are free lifetime updates provided with the plugin, and a dedicated technical support team helps people with any issues that they might have.
Our final verdict is that Social Metrics Pro is a great tool for people who want to tap into the potential of social signals to bring their website on the top of the search engines. If you have any apprehensions about its functionality, you might put them to rest as this is one of the easiest optimizing tools that we have come across.
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Republished with author's permission by Gina Rogers - http://MoneyMakingExtras.com.
Google's recent revelation that it uses social signals to rank websites has caused drastic aftershocks in the online community. Networkers are busy changing their strategies to meet with the newest ranking factor developed by the head honchos at Google.
Search engine Google recently came out into the open with the newest parameter it uses to rank websites. Dubbed as social signals, this new method of website ranking has added to the growing importance of the world of social networking and marketing.
This system of ranking will see Google use information from social networking portals such as Facebook and Twitter to assess the rank of websites. ‘Social signals’ is a collective name accorded to methods used by social networking websites to gauge online popularity.
These include Facebook’s Likes, Twitter’s Retweets and Google’s Plus’ +1s. Among these, a definite leverage is commanded by Twitter’s Retweets, which are being considered as the most emphatic method right now to build links. Twitter allows its content to be retweeted a number of times, which adds up the social signals it sends.
Google reveals that it uses such social signals to rank websites on its search pages. Google justifies its position by stating that social signals are the most accurate measure of a website’s popularity. Social signals originate from users who genuinely like what they see and want to share it with their circle of people.
Google uses this viral marketing strategy to constantly rank websites so that it can offer the most popular content to its users. This revelation from the world’s biggest search engine has the search engine optimizers in a tizzy. Over the last year, backlinks had turned out to be the most popular modus operandi of marketers to optimize their websites.
However, with the advent of social signals, backlinking has taken a backseat. Online marketers are rapidly employing new methods to improve their websites from the social networking point of view. Plugins are being developed to measure the social signals accumulated by websites. Such plugins gather data from popular social networking websites such as Facebook, Twitter, Google +, Digg, StumbleUpon, and others to get a dynamic measure of the popularity of websites.
Plugins such as Social Metrics Pro are compatible with specific blog platforms such as WordPress, and use methods such as color coding to differentiate the more popular content from the less popular one. However, while some online marketers are busy changing their tactics to fit into Google’s new groove, there are a few who are unruffled.
They hold the view that this is just another of Google’s ever-changing policies, which will not affect the world of SEO much. At the same time, there are others who are playing it safe and focusing on both backlinking as well as social signals to bring their websites to the top of the heap. Social
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Republished with author's permission by Gina Rogers http://MoneyMakingExtras.com.
If you want to learn what it takes to become successful with a subject like email marketing, then the tips from this article are going to help you a lot. You want to read through this article with care and see what tips from it, you can use to help to market your site or sites. Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign.
Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together. Create an unsubscribe link that works immediately. If a customer unsubscribes from your list, that should be the last mailing they receive from you.
In today's computerized world, there's no excuse for unscriptions not to be immediate. Customers who continue to receive mailings after they unsubscribe are likely to treat those emails as spam, and respond accordingly. Use your readers to get content for your emails. When your readers ask you a question, it makes great fodder for a future email.
Answering reader questions in newsletters in this fashion also makes your customers feel more important, because you dedicate part of your newsletter just to them. You can use a traditional Q & A format, or simply state that a user asked you that question and give the answer. If you use images in your email newsletters, put text to the right of the images.
Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page. Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say.
Therefore, a good piece of advice is to use plain text with a hyperlink to your site. To get a better response with your email marketing efforts, you want to create emails that look professional. An email that is not professionally done will come across as spam. If your messages are viewed as spam, that is the quickest way to lose potential customers from your subscriber list.
Personalize the Campaign, your emails should address their recipient by name. Software can personalize each email so that it is addressed individually to the recipient. Emails are much more likely to be opened and read when you use the actual name of the recipient rather than "Dear Valued Customer."
So take the time to use your customer's name, so they don't just feel as though your letter is simply spam. You should now start to feel more confident when it comes to seeing success with your site or sites. You want to be sure that you apply all the knowledge you gained today with confidence because when you do that you have fun and just become successful with ease as you progress.
Gina Rogers is the Owner of http://MoneyMakingExtras.com.
Check us out anytime for marketing tips and a free subscription to our cutting-edge newsletter.
By George Kosch
1. Successful online marketers know that marketing must be done as consistently as possible. Marketing and promotion must be scheduled, frequent and without fail.
2. Successful online marketers know that the money is in the list and thus list building strategies MUST be integrated into all marketing campaigns.
3. Successful online marketers know that landing pages, also called squeeze pages are what will generate leads NOT a static website.
4. Successful online marketers know that you must continually seek out NEW advertising sources. Don't stop when you find a few good sources, keep looking for new sources to expand your marketing reach.
5. Successful online marketers know that paid ads produce the best results IF the source is trusted and proven, but a combination of free and paid ads is still smart marketing.
6. Successful online marketers know that ad swaps are both cost effective and a clever way to reach your target markets.
7. Successful online marketers know that having access to a number of quality products, services, affiliates or referral programs produce multiple streams of income is the key to generating online income.
8. Successful online marketers know that you need a reliable way to track your ads so you know exactly where you are getting results for your efforts and advertising dollars.
9. Successful online marketers know that one cannot know it all, and investing in proven-effective reputable training programs for access to software, list building techniques, and mentoring can save a lot of time, money and frustration.
10. Successful online marketers know that it takes time to build a successful online business.
George Kosch is the Home Business Bootcamp Instructor at Worldprofit Inc., a web-based company providing training for people who want to learn how to earn at home using the power of the Internet.
This summer Worldprofit celebrates its 19th birthday! Get a free Associate Membership and join over one million Worldprofit Members around the world benefiting from the home business resources, training, software, marketing assistance, traffic generation and mentoring program.
Republished with author's permission by Gina Rogers - http://MoneyMakingExtras.com.
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